Abstract: With the development of the food industry, food companies will face in the process more and more, more and more challenges. How to be competitive in this business development process, and grow up, many food companies has become an urgent need to be addressed. Where food industry the way out and the future development of food enterprises that how it is going, and these are worth pondering. Now, in the baking industry increasingly brutal competition in the domestic market, dessert, and West Point is a new world of potential, but many people think of entrepreneurship through the creation of stores to set foot in this area. Well, whether the introduction of stores, how the introduction of food enterprises will be introduced and then what impact it. Several issues as to whether the investment-to-business stores may have a greater impact.
Key words: store; management; marketing; importance
