Abstract
Presently, along with new economical time's oncoming, the market environment had the enormous change, brand oneself has become the enterprise to seize the market the important tool. The brand is an enterprise's overall image manifests, is an enterprise distinguishes between other enterprise's recognition system. The brand management is the modern times commodity economy development inevitable product, the brand also becomes enterprise's one kind in the commodity economy as well as in the economic globalization developing process to be able to participate in the competition the specific capital, one kind of invisible capital. In economic globalization's today, China's enterprise needs to survive in the global scale competition gets down, must take the brand strategy in the strategic altitude.
Similarly, correspondence profession brand construction, regardless of regarding enterprise, regional economies, speaking of the consumer has the important practice significance. It is satisfying the consumer demand the multiplication, the personalization, will enhance the enterprise competitive power, the breakthrough communication industry development bottleneck as well as the help enterprise seeks the development approach aspect to play the pivotal role. Therefore,theresearchcorrespondence brand, the construction correspondence brand has the important practice significance. This article take the brand strategy correlation theories as the instruction, takes the object of study by the Chinese Migration Company, to its multi-brand strategy operation present situation analysis's foundation, had pointed out it the question which exists in the developing process and proposed the corresponding solution mentality. The article unified finally in view of the Chinese Migration Company's analysis corresponds enterprise's brand construction to our country to put forward several points shallow proposals
