Abstract
According to statistics over the past 10 years due to the openness of the major furniture market continued to improve the world showed a rapid growth trend in the furniture industry. The world's furniture industry is undergoing major changes in China, the world's largest furniture production base and is the most potential for quick start consumer market,not only China's furniture brands to the world, serve the global market, which needs a global furniture brand into China, the share China's growth, create value for the Chinese consumers. This two-way, mutually beneficial and win-win growing demand for more and more urgent. .
With the intensification of competition in the furniture industry, how to develop the international furniture market has become an important and urgent problem to be solved. This paper uses the theory of marketing knowledge, the furniture industry in China has systematically in-depth analysis. Firstly, the international furniture market status. On this basis, combining the existing problems of the furniture industry discussed, and finally made the furniture industry in China focused international marketing strategy.
