关键词 虚拟社区/运行机理/消费
Virtual Community Marketing Research, Henan Province
ABSTRACT
The core concept of marketing is based on consumer-oriented and demand prevail. As people increase in disposable income and consumer concepts updates, the spirit of consumption, entertainment consumption, physical leisure consumption are increasingly prevalent, the Internet's rapid development is at an unprecedented rate impact on human society, production, survival mode activity mode of social existence and development of roots, changing the face of social existence. Through the network communicate with each other and exchange in the network world, because it had the same interests or background, and discuss a common topic, the formation of a number of virtual communities.
KEYWORDS virtual communities, consumption of operation mechanism