Event Marketing is a means and mode that the enterprise handle plan .organize and use some news value , social influence and the effect of famous people and the people ‘s matter to attract media. social organization ,consummer’s interesting and attention.in order to improve the famousness prongand Brand Favorite , established the brand style among the marketing,then help to bring about products and serives’ effective.because this marketing method have the benefit of widly effect,strong in burstiness,people can gain the most information and best spread purpose,save some cost for enterprise,this Event marketing is popular with domestic and abroad as a marketing ways,this article will use the basic theory of Event marketing ,combile the Actual Situation to analyse thematter of Henan so that to gain the useful experience,raise my suggestions and hope to help the people and enterprise of Henan.
KEY WORDS Event marketing enterprise image founder effect
