NETWORK MARKETING STRATEGIES FOR SMESIN HENAN PROVINCE
ABSTRACT
At present, the large number of networks has brought a solid foundation for e-commerce, e-commerce era has quietly come to.The new round of economic form, SMEs face enormous opportunities. Into the 21st century, the rise of the Internet economy, almost all businesses are online, launching the "e" in "network marketing." Small and medium enterprises in the fierce market competition, survival and development is faced with tremendous challenges, with the general application of network technology to SMEs has given new opportunities. Traditional commercial competition intensified, while the e-commerce is business must understand and master to carry out marketing activities in new ways and means, its future market competition, SMEs will have a profound impact.
Network marketing as their overall marketing strategy is an important component of their overall marketing strategy for the realization of inestimable value. In this paper, the status quo of China's SMB Network Marketing, analysis of the current network of SME marketing problems, as well as our small and medium enterprises to carry out the necessity of network marketing, the last from a network marketing strategy formulation and implementation of proposed solutions to this problem, and our small and medium the development of enterprise network marketing prospect.
KEY WORDS SME ,Marketing, Internet Marketing Strateg
