Study of viral marketing for SMEs in Henan Province
Abstract
Small and medium enterprises in our province could be improved marketing methods, marketing, innovation and power shortage, the lack of a rational marketing strategy, marketing, human resources are relatively insufficient, it should be from a marketing culture, marketing management system, marketing strategy, marketing organizations to enhance the team four aspects of marketing for SMEs capacity. Aspects of sustainable development of SMEs is a hot issue in the study of the theory, according to corporate life cycle theory can be broadly divided into life processes of SMEs in the growth, growth, maturity, decline four times, while the sustained and stable and healthy development of SMEs in the most The key is growth,
Growth stage of the strategic choice determines the survival of the development of SMEs, while the viral marketing can quickly achieve the promotional and corporate information purposes, this article aimed at the characteristics of viral marketing, principles, etc. to discuss how to use that in the SMEs how to use viral marketing and its impact and its use in small problem and propose a solution.
KEY WORDS enterprises in Henan Province， small and medium， viral marketing， network marketing， marketing strate
