企业电子商务开展的难点与对策研究

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一、概述·························································2

二、企业开展电子商务的意义与现状·································2

（一）电子商务对企业发展发挥的作用······························2

（二）目前企业应用电子商务的现状································2

三、企业开展电子商务的难点分析···································2

（一）运营团队对电子商务的影响··································2

（二）互联网技术对电子商务的影响································3

（三）物流对电子商务发展的影响··································3

（四）国家政策对电子商务的影响··································3

（五）电子商务的安全支付问题····································4

四、企业开展电子商务的对策研究···································4

（一）建立与培养专业的运营管理团队······························4

（二）提高互联网基础设施建设····································4

（三）加快物流与快递业的建设····································4

（四）国家政策推动电子商务的发展································5

（五）加强信誉体系与网络信息安全的建设··························5

二、参考文献·····················································6

一、概述

21世纪是信息化时代，通过互联网信息的传递，买卖信息得到了快速的传播商品与信息结合起来所建立的电子商务平台，为市场经济快速发展提供了一个良好的新生态环境；同时加入第三方监管，建立信誉等级评分制度，筛选优质商家而促使企业与企业之间展开良好的竞争，逐渐改变了传统商业信息闭塞而导致效率低下的发展问题。在电子商务超车道快速发展的状态下，也产生了诸多的问题；对于企业来说如何有效开展电子商务提升公司效益，成为了当下的难点；本文将企业在开展电子商务过程中所遇到的一些实际问题展开研究，并提出相应的应对策略作为本文的重点。