Abstract
With In-depth development of China's socialist market economy, The competition among enterprises is More and more intense in many industries, there both good and bad state of the marketing competition. Therefore, companies have to regulate the marketing activities,which in turn is inseparable from marketing guidance. Strengthening the marketing and management to enable enterprises to drive on the right track to achieve the efficient and fast development.This article explains the basic theory of marketing as well as the marketing management strategy, and Da ShenLin pharmacy marketing case as a reference, researching pharmacy marketing management of knowledge. researching State of development at home and abroad marketing and marketing theory, an integrated Da ShenLin pharmacies existing marketing programs to analyze the situation and explore Da ShenLin drugstore market competition, Finding out existing problems and cause analysis in order to research and analysis solution on marketing management process.
This first part is the subject of this research background, the situation at home and abroad and research methods for the general introduction.The second part is an overview of marketing management, to explain the concept of marketing management and trends of marketing management, marketing used strategy. The third part is based in Guangzhou City Da ShenLin drugstore Marketing Management Strategy program status and problems. The fourth part is a suggestion for Guangzhou City Da ShenLin drugstore marketing management. On the front-line operational staff sales training, customer research management.
Key words: Pharmacies, marketing management, strategic