This article discusses the literature review point of view, the concept of the urban complex, features, marketing, makes an analytical model.Second, the status of commercial housing in China, marketing models and features have been summarized and concluded that our country commercial housing problems.Then, in the city of complex domestic and foreign development models and research trends, to extract some for real estate development marketing.Finally, according to the city complex real estate and concluded the government and the real estate business in the city complex marketing model Marketing Innovation Strategy.
KEYWORDS： Real Estate Marketing ，Marketing model ，Urban Complex
