ABSTRACT
As the networks continue to spread, the gradual improvement of software and hardware facilities, as well as the increasing number of Internet users and the gradually acceptation and reorganization by them, the domestic e-commerce market is expanding.
In E-commerce market, the really competition is the competition for customers. Enterprise survival and development of the fundamental is based on gaining a maintaining customer loyalty. Therefore,in the Network Economy, fostering customer loyalty of e-commerce is very important.
View of research status of the customer loyalty in E-commerce sites at home and abroad and combined with the characteristics of C2C website, customer loyalty-driven model in C2C website was built in order to design the questionnaire. Using SPSS software as tools to deal with Statistical data, I can make regression analysis between various factors and attitudes and behavior E-loyalty and obtain the significant positive factors in order to put forward some practical strategies, which is hopeful to the development of C2C website in China.