Abstract：In recent years, the operation of enterprise network marketing has gradually become mature and standardized, which has impacted the traditional enterprise marketing mode. In the online sales market of Oolong Tea, the new marketing method of network marketing provides a new opportunity for the weaker enterprises, especially the Oolong Tea Manufacturing Enterprise, which has a very low ability to utilize the media. The rise of network marketing mode brings the Oolong Tea Manufacturing Enterprise the opportunity and environment to participate in fair competition in the market.
Based on the 4P theory of network marketing, this paper analyzed the marketing experience of Oolong Tea Manufacturing Enterprise of Jingfuyuan Brand, analyzed its current problems, and innovatively optimized its products, prices, places and promotions in order to solve these problems, put forward the implementation of Oolong Tea Manufacturing Enterprise of Jingfuyuan Brand comprehensively and systematically. The relevant strategic planning of network marketing, so that enterprises can better promote their own products.
