Abstract: according to the statistics of the Ministry of Commerce， the scale of rural online shopping market has shown a trend of continuous growth in recent years. In 2017，the online sales of agricultural products in China reached 243.66 billion yuan，an increase of 53.300% year on year. By the end of 2017， there were 9.856 million rural online stores in China，an increase of nearly 1.7 million compared with 2016; the number of jobs generated exceeded 28 million，an increase of 8 million compared with the end of 2016. According to Alibaba data，there are more than 2000 ”Taobao villages” in China，almost 10 times of 2014，with sales of 120. Billion yuan. This paper analyzes the current situation and problems of rural e- commerce，leads to the methods of rural e- commerce marketing， and tries to solve the problems related to rural e- commerce marketing.
