字数:14160,页数:23 论文编号:YX006
中文摘要：
随着我国经济的发展和高等教育大众化步伐的加快，大学生则逐渐成为中国未来社会的中间力量和消费的主体，因而作为大学生的载体——高校自然也受到了商家的重点关注对象了。所以，为了便于企业在高等院校进行商业宣传，同时也更为了体现高等院校的商业价值。本文就高等院校（江苏大学）大学生消费的经济来源、消费水平、消费特点和消费趋势、及对高等院校广告受众的特点和高等院校广告资源，进行一定的研究和分析，并得出了一些关于高等院校广告资源的开发建议和看法。
关键词：消费状况， 广告受众特点， 广告资源形式
About Jiang su University advertisement resources value research
Abstract：Along with China's economic development and popularization of higher education to speed up the pace , Students will gradually become China's future social forces and in the middle of the main consumption , Students as a result of vector -- Colleges and businesses have also been the focus of concern of So ,In order to facilitate enter—prises in the higher education institutions to undertake commercial advertising ,Also reflected more commercial value of the higher education institutions .In this paper, institutions of higher learning (Jiang Su University)Students consumption of the economy, the level of consumption, consumption patterns and consumer trends, and the advertising audience universities and institutions of higher learning the characteristics of advertising resources ,Conducted a study and analysis, and come to some institutions of higher learning advertising resources on the development of recommedations and observations.
Key word: Expense condition, advertisement numerous characteristics, advertisement resources form
