Study of competitive strategy of GOME co. ltd.
ABSTRACT
As the biggest household electrical appliances retail chain enterprise in China, GOME Electrical Appliances Holding Ltd. , which is a national chain enterprise managing the electrical appliances and consuming the electronic products retail primarily. In the course of the latest 20 years’ development, GOME holds the forward position in the development of the Chinese household electrical industry all the time, has had 900 chain department stores with nearly 200,000 employees. My this paper divides into six parts. The first part, the summary this article research background and the goal, in the line introduced,writing mentality and method. The second part, briefly introduces GOME development course. The third part, carries on the analysis to the main competitor Su Ning situation, and comparison GOME, Su Ning difference. The fourth part, the key introduction GOME Telegraphic Transmission's competition strategy, separately from the price, aspect and so on class, channel, layout, management, service, competition with emphasis elaborated. The fifth part, introduced t GOME future will develop the road, during determination GOME own localization, also elaborated GOME development core question, and the future country will be beautiful some questions which will be supposed to pay attention. The sixth part, the conclusion occupies summarizes in its competitive advantage foundation, will propose the new viewpoint and the view to GOME future.
