The Sincerity is the Basic of the Network Marketing
Abstract
With the development of Internet, great changes have taken place in lifestyle and ideology. The network marketing represents the trend of marketing in 21st century, and is becoming the most active part in network economy. Sincerity is the basic of the network marketing. However, there is the serious sincerity crisis in our country. It has influenced tightly on the development of the network marketing in our country. It is time to build the sincerity of network marketing, if it is lack of the sincerity of network marketing, it will be difficult to development the network marketing. Moreover, it will take a lot of time and many efforts to rebuild the sincerity of network marketing .At the same time, it is the inherent requirement for the development of network economic to construct the sincerity of network marketing.
How shall we build the system of sincerity in china? To build the system of sincerity not only have the legal guarantee, but also include the enterprise restriction, the individual restriction and the government restriction. And the government should take the leading role in the system.
Key words：Sincerity, The sincerity insufficiencies, The network marketing, The sincerity construction
