An Exploration on the MicroBlog Marketing Strategies
of Zhuhai Diwei’s Auto Repair Project
Abstract
This paper using comparative analysis, factor analysis and observation, discusses and analyzes the present market situation and automobile industry development prospects and the existing main problems. Based on existing literature and research results of the company, combining with DiWei Auto maintenance project analysis, to steam long project in network marketing problems existed and its influencing factors has summarized, which was put forward in MicroBlog for DiWei company of Zhuhai marketing strategy analysis and advice, basically have 4 p strategy, MicroBlog marketing brand strategy, product life cycle operation strategy.
The thesis is composed of five chapters. The first chapter mainly expounds the Microblog marketing related theory ; The second chapter basically tells vehicle repair industry market situation, the market situationg of Zhuhai DW company and the motor repair project main problems of business development is analyzed; The third chapter mainly to the MicroBlog marketing the feasibility and the necessity for analysis; The fourth chapter is case analysis, drawing on changan ford motor company Microblog marketing case, for the subsequent zhuhai flute b&w automobile project development Microblog marketing offers reference ; The fifth chapter mainly expounds the concrete Microblog marketing strategies and Suggestions.
As the research of topic is DiWei company of Zhuhai on automobile project MicroBlog marketing strategy analysis of automobile industry, therefore, the management of the enterprise development to have the certain reference value and significance.
Keyword: Strategy Analysis; MicroBlog Marketing; Auto Repair Industry;
Auto Repair; Zhuhai Diwei