The application study of non-price competition strategy for Benxi boiler Co.Ltd.
Abstract: Market economy is the competition economy, and the competition is the core of the market economy. Under the conditions of market economy, the market competition can be divided into price competition and non-price competition. For a long time, numerous enterprises only pay attention to the price competition, and ignore the non-price competition. this leads to the fact that the market competitively demands lower prices , and the situation of malignant competition. Its consequence will not benefit the sound development of market economy. This text through working survey and study and the analyses of existing problems to the marketing of Benxi Boiler Co.Ltd., find that the company marketing tactics are single and only pay attention to price competition strategy and it ignores non-price competition strategy. So, this text regards theory of non-price competition as guide and is directed against the reality of Benxi Boiler Co.Ltd., put forward non-price competition strategies such as differentiation of products, brand image, service of goods, advertising, relation marketing, etc. for it, and systematically expound the fact that how boiler manufacturing enterprises use non-price competition strategy to participate in the market competition, and increase economic efficiency.
