In the tenth five-year plan, the Chinese automobile industry developed rapidly, the consumption pattern had changed, automobile transformed from the producer goods to lives consumable, by individual consumption primarily. Guangzhou Honda grows strong under the background of “the tenth five-year plan", becomes the main item enterprise which produces senior passenger vehicle.
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Through investigating “4S” agency’s situation of Guangzhou Honda and other brands, collecting material about the Guangzhou Honda marketing pattern, from “three essentials” of marketing pattern (marketing idea, marketing organization and marketing strategy) launches to analyze the Guangzhou Honda pattern, the key introduction is the marketing strategy which has Guangzhou Honda characteristic, namely “4P and service strategy”. Analyze why Guangzhou Honda chooses the “4S” pattern with PEST and SWOT method; then point out the challenges Guangzhou Honda has to face which comes from the competitor, the industrial environment and its own, finally give the comment for innovating Guangzhou Honda marketing pattern.
Key words: Guangzhou Honda; marketing pattern; the quaternity;Marketing innovation
