Abstract:With air conditioner gradual progress of market, enterprise competition have becoming fiercer degrees, Ones of price war sweep across the whole country quietly , its fierce degree rises day by day too. As how manufacturing enterprise suit this kind of environment air conditioner, and gain taking the initiative in this kind of competition? We must re-recognize the price competition here, use the means of prices. Through the improvement, keeping or reducing of the price, and to flexible response which the competitor fix the price or appraising at the current rate,etc.. Come to fight for market share with the competitor. But practice for a long time proves , the price is not the only factor of determining the trade success or failure, It will cause the overflowing of price competition that unavoidable. So, under the modern market economy condition, the non-price competition has already been paid attention to and used by enterprises gradually. This text takes ten thousand happy air conditioner companies as an example, combine enterprise's reality, System expound the fact how use price strategy with whether price strategy survive at the fierce competitive market enterprise, And the enterprise can develop , realize the long-term plans of the company.
Keywords: Price strategy;The other strategy;Difference marketing;Emotion marketing