Abstract
Faced with an increasingly competitive environment, companies enhance their understanding, more conducive to take the initiative in the competition. For now the retail industry, customer loyalty is a very important factor. The topics to consumers in the supermarket of 1+1 as the target of 50 questionnaires sent, 50 were recovered, recovery of 100% of their customers through customer satisfaction surveys to understand the current situation, analysis the supermarket of 1+1 customer loyalty degrees, and found the supermarket of 1+1 loyalty problems, and solve the problem, improve the solutions. the supermarket of 1+1 in the analysis the impact of customer loyalty, the three main factors analyzed in detail, including: customer satisfaction, customer trust, customer switching costs, and to focus on enhancing customer loyalty the supermarket of 1 +1 degree of strategy.
