In recent years, Guangdong Institute of Petrochemical Technology as we continue to grow, more people every year to increase school students, And because of changes in consumer attitudes of students, making schools around the catering industry has become unprecedented prosperity. Created a huge consumer market opportunities, bringing huge profits to investors. The topics to Wang Fu fast-food restaurant as the background, its restaurant and marketing status of the environment in which the analysis, Through the company's brand awareness, marketing a full range of diagnostic services to identify Wang Fu fast-food restaurant in the development of brand and marketing services based on key problems, And a complete set of Wang Fu fast-food restaurant marketing strategies in order to identify the improved competitiveness of Wang Fu, occupy a larger market share, The path of creating greater economic benefits. Wang Fu fast-food restaurants want to provide a reasonable development of direction and some reference.
Keywords: Wang Fu fast-food restaurant Marketing Strategy Product extension Brand
