煤炭企业市场中营销策略
摘要：上世纪90年代末，煤炭行业在国家的一系列宏观政策调控下，实施关井压产，减人提效，调整结构，改革改制等一系列举措，在企业办社会负担很重，资源环境欠帐严重，许多历史遗留问题没有得到有效解决情况下，靠挖潜改造，基本保证了能源需求，但近年来，随着国民经济持续快速发展，一度缓解的能源再度紧张。
关键词：煤炭营销、企业经营、市场需求、经营战术、
Coal enterprise market marketing strategy
Abstract: in the late 1990s, the coal industry in the country under a series of macroeconomic policy, implement, JianRen mention YaChan shut-in effect, structure readjustment, reform measures, in a series of social burden is heavy enterprises, resources and environment, and many of the serious problem left over by history is not effectively solve cases, by tapping the basic guarantee, the demand for energy, but in recent years, along with the rapid economic development, and once again the ease of energy.
Keywords: coal marketing、Enterprise management、 The market demand、 Management tactics
