我国中小企业网络营销现状及其研究
摘要：随着信息技术与应用的迅速发展，网络营销也开始打破传统的营销模式与运作方式，从不同的角度影响着中小企业的经营管理思想。具有“低成本、覆盖面广”等特点的网络营销为规模较小、实力较弱的中小企业同大企业进行竞争创造了前所未有的机遇，然而中小企业在网络营销的开展过程中却遇到了很多困难。本文研究了我国中小企业的网络营销现状，对中小企业在开展网络营销过程中在网站建设、营销观念、物流配送、支付安全以及人才等方面存在的问题进行分析，并就如何正确开展网络营销提出了建议和策略。
关键词：中小企业 网络营销 营销策略
Small and medium-sized enterprise Network Marketing Status and Research
Abstract：With the application of information technology and the rapid development of network marketing began to break the traditional marketing model and mode of operation， from a different perspective of the SMEs in management thinking． With "low cost， wide coverage，" and so the network marketing for smaller， weaker SMEs compete equally with large enterprises to create unprecedented opportunities， but small and medium enterprises to carry out in network marketing a lot of difficulties encountered ． This paper focuses on the topic network marketing， described the current situation of SMEs in network marketing， network marketing for SMEs in the process of carrying out site construction， marketing， and logistics and distribution， payment security， and personnel to analyze the existing problems， and How to carry out the recommendations of network marketing and strategy．
Key words：Small and medium-sized enterprise E-Marketing Marketing Strategy
