论我国的旅游服务业的品牌打造以海南省旅游品牌打造

论文编号:LY001    包括:开题报告及任务书,论文字数:11133,页数:16

摘    要

       旅游是在一定的社会条件下产生，并随着社会经济发展而发展的一种综合性社会活动。现代的旅游已形成一个相对独立的服务性产业--旅游服务。作为服务贸易的重要组成部分, 旅游服务的发展影响着一国服务贸易的发展水平,但是我国的旅游业的发展仍较缓慢。那么品牌打造的重要性呢。
本文首先概括分析了海南省旅游服务贸易的发展现状以及其发展缓慢的原因，随后便详细分析了海南省打造其品牌的过程，最后，本文详述了海南省打造其品牌的成功经验带给中国旅游业的启示。

【关键词】  服务贸易  海南  旅游产品    品牌打造

Abstract

Touring is to come into being under certain society condition, and one kind comprehensiveness society who but develops with society economic growth uses personal influence. The tour already forming a relatively independent service estate- - serves the modern tour. As the service trade important component, the development of level, but tourist trade of our country being affecting development of one country service trade that the tour serves is still slower. Significance that the brand makes then. The main body of a book is summarized first having analysed Hainan province tour service trade present situation as well as the person develops slow cause, the process having analyzed the Hainan province subsequently just detailedly making whose brand, is final, the main body of a book have described the Hainan province fighting.

[Key words] The Service Trade ;Hainan; Tour Product; Brand Makes

目   录

1. 海南省旅游服务贸易的发展现状及原因 ..................................2
1.1海南旅游服务贸易的发展现状 ..........................................2
1.2海南省旅游服务贸易发展较缓慢的原因 ..................................4
2.海南省旅游打造品牌的措施 .............................................7
2.1做好产品市场定位，选准国际市场 ......................................7
2.2将生态旅游作为海南旅游业的新亮点 ....................................8
2.3打造、巩固“健康岛”品牌............................................ 9
2.4加大执法力度，规范旅游市场管理，全面提高旅游从业人员素质 ............10
3.海南省旅游打造品牌的经验带给中国旅游的启示 ...........................11
3.1必须抓住巨大的市场需求 ..............................................11
3.2必须开展生态环境建设，重视对生态环境的保护 ..........................12
3.3充分利用资源，开展特色游、探索新内容 ................................12
参考文献 ...............................................................15
致谢 ...................................................................16