ABSTRACT
Based on elaborating Ji′an tourism resources and analyzes its basic factors restricting the development of tourism market on the basis of problems, and puts forward effective development strategies Ji′an tourism market, the overall conclusion is as follows: Ji′an tourism market existing problems. Set Ann tourism market existing problems. First tourism market subdivision not science, positioning unreasonable, led directly to the development of tourism market strategy not targeted. Secondly tourism professionals lack, didn't give local provide powerful talent security and intelligence support, and the third is the lack of funds, basic facilities, leaving some investment not enough scenic accessibility is poorer, seriously affect consumer travel experience. The fourth tourism product development depth insufficiently, combination system is not perfected, coverage small; Fifth, the brand consciousness publicity glance, make the development of tourism market difficulty bigger. These are directly affects the development of integrating Ann tourism market effect.
To the comprehensive consideration regional position, economic condition, on the basis of ethnic habits; scientific subdivision tourism market Vigorously introduce high-quality travel professionals, improve the tourism market development talent cultivation system, improve the comprehensive quality of tourism development personnel; Optimization financing channels and raise capital strength; Improve the depth, improve the tourism product development Jian combination system to expand coverage, and tourist products for more tourist market; Scientific marketing, enhance the brand image.
Keywords: the city of Ji′an; The development of tourism market; tourism
