Abstract
Nowadays, people’s consumption level and consumption attitudes have reached the high level. People pursue relaxing the soul, advocate the healthy life, and look for the fresh things. The festival activities of the hotels are changeable because the festival is changing. The thesis firstly explains the principle and important points of the festival activities plan, and then states that hotel festival activities are necessary to the operation of the hotels. Secondly, the thesis sums up if the hotel wants to plan a wonderful festival activity, it must do a perfect marketing, which is create a good activity from the customers’ point of view, know about the customer need, reduce the costs, offer convenience, and evaluate the planning by communicating with the customers. At last, the thesis researches the relation between the festival brand and the hotel brand, and states that good brand marketing helps the hotel brand become stronger, and make the imagination of the hotel better.
