Abstract：You become the face of consumer growth in trading up; consumer buying behavior and purchase have been major changes in the market to the growing differentiation of two very. In this case, the high-star tourist hotel facing a target market of fuzzy precision marketing, the plight of public relations effect of weakening. They are demanding the introduction of star tourist hotels to expand tourism marketing, brand strategy aim to enhance the "Joint Marketing." Information requested from the Joint Marketing, the relationship between public opinion and the image of many more excellent in terms of consumption patterns of high-star tourist hotel to carry out the implementation of joint marketing, as well as high-star tourist hotel in the implementation of follow "resource sharing", aim identical or related to the principle of complementarily.
关键字：趋优消费； 高星级旅游饭店； 联合营销； 营销实施
Keyword: Trading up； high-star tourist hotel； The joint marketing； Marketing Implementation
