Abstract: Folklore is the development of human history in the process, some groups in the production practice and social life gradually formed, and is a collective cultural heritage of mankind's material and cultural and spiritual culture, a basic component. It created in the civil, passing in the community and the continuation inherited from generation to generation. It has rich connotation, and has many types and characteristics, and only with specific aspects of the folk elements in order to become tourist resources. Folklore Tourism Resources in tourism with aesthetic, cultural, economic and other values. Folklore Tourism product development strategy, including folk customs of the constituent elements of tourism products, shape, relevant elements of the analysis and development model. Folk in the development of tourism has made some achievements, but there are still many problems need to be addressed urgently
关键字： 民俗；旅游资源学；民俗旅游产品
Keyword: Folk; Tourism Resources; folk tourism products
