Abstract: In recent years, Hangzhou enjoys the rapid development of inbound tourism,the increasing number of inbound tourists and the diversified target markets.However, the oversinple tourism product and the lackness of international service awareness ,making urgent needs to adress the problem of enhancing brand awareness and brand value of inbound tourism in Hangzhou.In this paper, the author suggest the government should be involved in trying hard to develop the inbound tourism source markets.Moreover, government and enterprises are surposed to join hands .Strategies are given on the intensifing of inbound tourism in Hangzhou.
