Research on Marketing Strategies of Chen
Source Furniture Co.,
Abstract
Currently most of China's furniture industry is a private enterprise, even though these furniture companies already have the modern industrial technology, companies develop and implement marketing strategy, there are many problems were the source of the morning paper from the Handan Furniture Co., analyzing business marketing management in the existing problems; access to a large number of documents, collection of detailed and reliable statistical data aggregated using the macro-environment "six elements" theory, Porter "Five Forces Analysis" tools of the furniture industry is different from other durable goods features; by "positioning theory and the theory of competitive positioning," Chen Source Furniture Co., Ltd. Handan combining the development status of the source of furniture made morning competitive positioning and marketing strategy objectives; Finally, from the product development, brand value orientation, the terminal channels maintenance, sales team building, identified the source morning mix of furniture and specific marketing strategy, operational implementation of the measures.
