关键词:工程造价咨询；竞争战略；集中化
Research on the Competitive Strategy of Hebei Tiandi Engineering Cost Consultation Co.，Ltd.
Abstract
Hebei Tiandi Engineering Cost Consultation Co.，Ltd. is consulting company limited since 2005 was started in the cost advisory services, is an independent, self-financing, actively participate in market competition corporate units, Although the enterprise size and profit earning capacity have developed greatly, problems still exist such as unreasonable organization structure, out-dated enterpriseculture and insufficient business innovation capability. To make further development in fierce market competition, Tiandi Company must work out a feasible competitive strategy. This thesis put forwards the basic competitive strategy of Tiandi Company, guided by the competitive strategy theory of Michael Porter and by using the PEST analysis, 5-competitive force analysis and SWOT analytical methods: the concentration of competition strategy, and the concentration of competitive strategy of the security measures to enable enterprises to the increasingly competitive market environment and win advantage on a business, the path of development.
