Abstract
Chinese tobacco industry is in these backgrounds:The formation of buyer's mar-
et,the increasing internationalization of the home market.To response the fieretce market competition,the government carried out the policy of disconnection between the manufacturers and the commerce in the domestic tobaccoindustry to raise the competitive capacity of them.
This article is intended to Jize Tobacco Company marketing system for the status of the study,reviewed the international marketing strategies.this article is focused on the new means of the cigarette industry marketing,the analysis of Jize Tobacco Company facing macro environment Through this research,the paper concluded.In order to better cope with the future of more intense competitive environment,the flow of commerce across the country tobaccocompanies occupy a favorable position,the focus should be from the depth of the industry distribution,the establishment of consumer-oriented product strategy,in order to facilitate the strategy based on three channels. Respect to the implementation of the company's marketing strategy for the implementation of specific reform measures to strengthen the company's marketing ability.
