Xinhua central market is a fair trade to adapt to various types of consumer-level demand for textiles and clothing and electronic information products for the operating body of the large wholesale market. Over the years, Xinhua fair trade center market continuously improve the CMC facilities, strengthening standardized management, developed into one of China's top ten wholesale markets, the Chinese star commodity trading markets, the market base for Chinese brands. In recent years, investment interest by the impact of investors into the market is not supporting functional building, causing the market matching function construction lagged far behind market development; by the financial implications, the overall image of the packaging market in the lack of publicity on the investment, Xinhua restricted set of Trade Center market increased brand awareness; market state-owned assets supervision and management system should be further improved, running efficiency to be further improved. According to market situation and face the new situation closely around the city, district important trading port on the north building orientation, development of fair trade center market, Xinhua ideas for the next stage of development: an important commercial port in North China in accordance with building the core area of development, positioning, speed Xinhua Fair Trade Centre, the pace of market innovation and adjustment upgrading to further improve market grade, improve the market matching function; optimize the business location, innovative trading Yetai; advocate honesty, creating brand market; the development of origin-based market, strengthening commodity aggregation; accelerate market information construction, and actively developing e-commerce, and set up product display, retail and wholesale trade, business and online trading in one of the modern business center. Courage to face the new situation, and constantly explore new ideas, best to take new measures to scale new market new glory.
Key words: Marketing Management Optimize the business Prosperity
