Research On Marketing Strategies Of Cupid Grape Wine
Abstract
Along with raising the level of per capita income and increased health consciousness in recent years, sales of grape wine production is about 10% a year rate of increase was as a "sunrise industry." But the grape wine industry usher in the overall rapid development, internal competition is increasingly fierce. In this paper, Cupid Winery Co., Ltd. Qinhuangdao object of study, the use of modern marketing theory, using market research, documentation and inspection method, SWOT analysis and other research methods, to combine the characteristics of the wine industry and future market trends analyzed Qinhuangdao Cupid wine marketing environment,the company’s internal strengths,weaknesses,opportunities,threats and other conditions,examined the company’s Marketing Status and problems of using the 4P Marketing Mix Theory,in the company ,product strategies,price strategy, channel strategy and marketing strategies in areas such as research and analysis, and a set for Cupid's marketing strategy, marketing strategy and implementation of recommendations. Hope that through this research on the development of wine Cupid useful help.
