Research on Customer Relationship Marketing of ZhengXing
Abstract
With the rapid economic development and science and technology more involved in production and operation activities, the traditional transaction marketing model has been difficult to adapt to the modern fast-changing, competitive environment. Enterprises need to establish a balanced long-term relationships, thus the emergence of new marketing - relationship marketing. Relationship marketing to marketing as a business with customers, suppliers, distributors, competitors, government agencies and other public place the process of interaction, correctly handle the business and the relationship between these organizations and individuals is the core of corporate marketing , is the key to business success.
Based on the positive Zhengxing Leather Company's Development and analysis of the state in which industry and research, presented Zhengxing Leather Company in customer relationship marketing problems in the light of Zhengxing Leather Company's actual situation, from customer relationship marketing point of view, discussion is based on customer relationship Zhengxing leather company product / service strategy, communication strategy, pricing strategy, distribution strategy, integrated marketing strategy, put forward Zhengxing leather company is customer relationship marketing strategy and design scheme.
