Research on Marketing Strategy of Zhuoda Scholarly Park III
Abstract
As a regional real estate or even a country pillar industry, has been a national, government and consumer attention, the important role of real estate sales marketing strategy, to help developers determine the direction of investment, make the right investment decisions and to solve real estate development and future direction of development and real estate sales and related decision-making skills, has a irreplaceable role.
This paper describes the theory of marketing, Zhuoda Scholarly Park III project on Zhuoda scholarly conducted SWOT analysis and from the target market positioning, product, price, channel, promotion and other aspects of the implementation of its marketing strategy and control measures. Thesis research on the Zhuoda Real Estate Group and similar enterprises are also of practical significance.
Key words: Real Estate;Marketng Strategies;Scholarly Park III
