企业现状分析及未来战略展望（房地产）

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企业现状分析及未来战略展望（房地产）--------论房地产企业发展概况

第一章引言·························································

第二章房地产行业环境分析···········································

2.1房地产政治环境分析···············································

2.2房地产经济环境分析···············································

2.3房地产市场环境分析···············································

第三章企业内部资源实力·············································

3.1品牌力价值·······················································

3.2产品力价值·······················································

3.3人力资源价值·····················································

第四章存在的问题分析···············································

4.1开发周期，资金周转···············································

4.2企业发展及行业发展结合度·········································

第五章企业未来的发展方向和侧重点···································

5.1企业未来的发展侧重重点···········································

5.1.1政治经济的研读··················································

5.1.2行业发展的研判··················································

5.2企业未来的发展方向················································

5.2.1提高融资途径，降低融资成本······································

5.2.2增强主营业务，做大经营版图······································

结论·································································

致谢·································································

参考文献·····························································

引言

房地产业发展到现在已有20多年的时间历程，经历了多个政治政策以及经济政策周期，也见证了整个中国房地产发展的历史，房地业的发展也见证了中国经济的发展。房地业的发展到现在与国内的政治环境、经济环境、行业环境以及