Development Analysis and Countermeasure Research of Fresh E-commerce Based on New Retail Mode—— Taking Hippo Fresh Life as an Example
【Abstract】：Driven by the development of network technology,we have entered the information age and the development stage of big data.In this context,the development of e-commerce industry is in full swing,and fresh e-commerce has emerged as the times require.Due to the particularity of fresh products,the development of traditional fresh e-commerce has been limited.However,with the emergence and promotion of new retail,fresh e-commerce has ushered in development opportunities,and a number of super species such as Hippo Fresh and JD.COM 7FRESH have emerged.Therefore,in today's ever-changing market and fierce competition in the industry,how to highlight the tight encirclement and occupy the market,maintain its advantages and complete the transformation is the focus of current fresh e-commerce,and it is also a problem worthy of in-depth study.
This paper adopts the research methods of literature research and case analysis.Firstly,the
