As a new method of kommunication,Internet Media is developing and increasing more and more quickly. People are surprised by its konmmunication that no others can compare with it.At the same time, it is equal worth paying close attention to its disadvantages and advantages.We see the broad Prospects of Internet advertising and also should see that it contains lots of problems,inadequates and constraints. Considered as the fourth Media, the Internet has its unparalleled advantages,such as Broader dissemination, the number can accurately audience statistics, free form and flexible advertising space and timely interaction and feedback effect, low-cost operation ect. We give full play to its advantages but also clearly understand its congenital defects and acquired developmental deficiencies. Investigation shows that the Internet advertising impact assessment, credibility, poor memory rate ranks first three quarters, which directly affects websites and business. In view of these problems, the analysis of its causes and identify appropriate countermeasures only way to the healthy development of better advertising for the network.
Key words: Internet Media Advertising Effect the Truth of Advertising the space of development degree of trust
