俊发地产企业员工激励方案优化研究

内 容 摘 要

随着时代和社会的不断进步与发展，房地产行业正在“黄金时代”进入“白银时代”，市场的竞争越发激烈，对于房地产行业的监管制度也在不断更新优化，人力资源管理方法的创新升级也是企业在市场竞争中立稳脚跟的一大依据。一个有效合理的员工激励体系正成为企业一种留住人才，促进人才能力发展的有效手段和必要措施。但由于多数房地产公司对员工的真正需求不够了解,忽视了员工激励机制的建设,导致了公司员工积极主动性低、人才流失的现象。俊发地产是一家中型民营房地产公司,由于缺乏科学完善的员工激励机制,使得公司员工综合满意度低,人才流失严重,对公司的发展造成了极大影响。本文针对俊发地产激励体系现状进行了深入细致地分析与研究，通过对公司环境的分析和人员激励制度存在的问题进行讨论，从发展的，持续的，易操作的薪酬福利激励机制建立，公平的、透明的、可落地的员工绩效考核评价体系完善，深化以人为本的企业文化，重视精神激励手段的运用等方面提出了改进措施,并对改进措施的实施效果进行了跟踪与改进。研究结论有助于为中型地产公司留住现有人才,吸引和获取更多人才奠定基础,从而更好地帮助中型地产公司健康稳健发展,对地产行业人员激励政策的改革完善有着一定程度上的参考与指导作用。 

 [关键词]：地产、员工激励、留住人才、满意度提升

目       录

引  言························································1

一、 激励理论研究现状··············································2

二、 俊发地产经营现状·········································3

三、 员工激励现状问题分析·········································4

（一）薪酬机制不完善不科学，员工认可度低··························4

员工工作积极性低 、危机感高·······························5

（三）员工忠诚度低，流失率高 ·····································5

四、 激励问题原因分析研究································6

（一）薪酬机制不健全、不科学，缺乏激励性···························6

绩效评价体系和激励机制不完善···························6

注重物质激励，忽视精神激励··························7

员工培训开发工作不到位································7

沟通反馈渠道不畅通·····································8

五、 改进和提升激励效果的对策分析 ································8

（一）建立一套发展的，持续的，易操作的薪酬福利激励机制·············8

（二）完善公平的、透明的、可落地的员工绩效考核评价体系············10

（三）深化以人为本的企业文化，重视精神激励手段的运用·············11

（四）深化以人为本的企业文化，重视精神激励手段的运用···········12

（五）制定科学的规章制度、确保公司内部内部信息畅通·······13

结 束 语·························································15

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