Our country’s media industry with the pace of " Institution of Business management " going to the WTO, its compete become more and more violent in the market. Under the pressure of the international large media corporations and the need for self-exist, various media organizations look for the new development method to adapt to the market environment. Among them, capital is thought of as the key factor of all developments. So it is important to obtain the support in the capital market. This article will express and analysis a few ways of how to operate the capital well in media industry.
