The article narration brand's basic concept, elaborated the strong trend brand characteristic characteristic, the weight strong trend brand performance and so on. When highlights take the brand strategy plan as key, elaborates the establishment strong trend brand to need to pay attention to and to be worth the utilization the essential factor, like contents and so on brand variation, brand dissemination, brand and enterprise culture, simultaneously also include the establishment, the choice, the implementation, the revision brand strategy process. Finally by making strong trend brand's actual case - - Shi Kumen the Shanghai old wine brand, from the old brand existence's question, the crux is embarking proposed that the analysis question and solves the question mentality.
key word: The value pledged, strong trend brand, strategy, USP marketing, brand innovation