【Abstract】Self-driving tours have seen rapid growth development as a fashion choise by more and more travellers. Drive travel has become a beautiful landscape in the tourism market, and also profound impact on China's tourism market development. Through analysis of the development of drive travel in the domestic background and the status,identify how to successfully design the drive travel products to meet the expanding demand for business travel agencies. In the absorption of the self-driving tour research results both at home and abroad, analysis the drive travel mode by SWOT analysis and conducted to explore the rich natural and rationality drive products to attract tourists to participate in drive travel agents. Through the above work, with a view to promoting sustainable and healthy development of drive travel, widening the travel agency business Car line.