Marketing strategy has a very important position and role in the modern enterprise management, which determines the survival and development of enterprises. This article is based on the theory of modern marketing strategies, and explore the marketing strategy should be taken in the fierce market competition, Elite China Industries Co., Ltd. The development of the world economy today is rapidly changing and complex market environment, corporate philosophy and business strategy are subject to challenge and change. The face of change, companies must update management concepts, to understand their own abilities and strengths, weaknesses, to develop and implement a new management program in order to survive in the changing development change. Elite China Industries Co., Ltd. only a salesman from the start to develop into a small size of the company today. In a competitive market, with relatively stable supplier and customer base. Team growing with the company, the cost of the improvement, the company needs to update the marketing concept, to adjust their marketing strategies.
This article on the current problems facing enterprises in-depth analysis and explanation on this basis, further analysis of the opportunities and threats faced by the enterprise, as well as the strengths and weaknesses of the enterprise in a targeted manner between the company and its suppliers comparison, customer relationship and competitor relations for the company Elite China Industries Co., Ltd. developed a strategy for the implementation of measures of appropriate marketing strategies.
Keywords: Elite China Industries Co.,Ltd.; marketing strategy; management measures
