Abstract
In modern society, the demand of people to the production are not only the material demand. They pay great attention to the brand culture which is behind the product represents. Behind the successful brand all has a set the brand management which corresponds with it, like this can comprehensively develop own brand, causes the brand to be aloof to the product becomes can satisfy in the people heart some kind of demand representative. Therefore the brand management is an influence profound question which the modern enterprise faces. The successful brand management can bring huge economic efficiency for the enterprise, simultaneously also can pour into the infinite development power for the enterprise. Considers can strike root in hearts of the people in the name brand enterprise to go to work is talented person's dream, it can unceasingly pours the fresh blood into the company. How to stands in the great numbers large-scale brand and middle and the small scale brand does not stop appear, and from the ground in the brand present situation found your own brand localization, seizes the chance to develop your own brand is an important topic which the YINLU group must face.
Firstly, this article through the domestic and foreign brands present situation analysis to understand in this present stage where YINLU group the brand localization is at and achieves to see the overall situation.
Secondly, this article carry on the case of analysis to the successful brand, and absorb the experience in the success to found the own path of YINLU.
Thirdly, this article analysis the YINLU’s brand management measures in detailed, and point out the insufficient of YINLU’s brand management after compare with the success case.
Finally, this article put forward the effective proposals to the YINLU’s brand management deficiency, and make the YINLU develop its own brand well.
