Abstract
To gain maximum profit, Chinese Telecommunication Enterprise must use the market requirements as the guidance, focus on is customers, and complete its service of respond for the customer’s requirement. The enterprise must regard customer as the important resources and respond to customer requirement promptly. To achieve this, they need to have the advanced organization structure,the complete service process, and the effective management pattern.
The research goal of this article is to combine the theory of the Process Management, and the characteristic of telecommunication industry. This article tries to analyzes the telecommunication business realize the importance of the change of business process management pattern of Customer Respond. Through the implementation of Process Management, we can change the traditional organization structure and service pattern, improve service consistently and achieve the maximum profit. At the same time, we can maximize customer value, establish good customer relationship and enhance the enterprise competition ability.
The article is divided into six parts. The first part briefly-introduces the selected topic. The second part begins with the concept of the Process Management and Customer Relationship Management, and expounds the related theory. The third part briefly analyzes the current status of the telecommunication industry and the China Telecom Group Company. It also expounds the necessarily of the process management for the business of customer respond for telecommunication industry. The fourth part starts with the previously exist business process system of China Telecom Chaozhou Branch Office and explains some abuses exist in the process. The fifth portion introduces the new business process system of China Telecom Chaozhou Branch Office. It also analyzes the optimization of the new business process management using the advanced idea of Process Management. The sixth part is a conclusion.
Key words: Telecommunication, Process, Process Management, Customer Respond