Impact of Cultural Differences on International Business Negotiation
Abstract: With China’s entrance to WTO as well as the international trade global integration, we must carry on the international commercial negotiations inevitably. International business negotiations take place across national boundaries. This means the successful operation of negotiation requires careful consideration of cultural differences. In terms of intercultural communication, this article aims at discussing the impact of cultural differences upon language understanding, negotiation styles and decision manners in international business negotiation. Then some effective strategies are given to help the success of business trade.