How often do you visit the coffee shop?
How do you know the coffee shop, by web site, from best friend, from booklet?
What do you think of the prices the coffee shop offers?
Do you think of the quality of products the coffee shop offers?
What do you think of coffee barista,chef and waiters?
What do you think of after-sales services if you once have baught coffee bean and other raw material?
What most often disappoints you when you come to the coffee shop?
Do you think the coffee shop waiters are helpful for you in time?
What additional services would you like to see?
Which kinds of products in this shop is your most favor?
Do you have any suggestion to advice?
Complaints
The coffee shop is a little small and narrow that it is suffering completely, rather than an enjoyment, to visit it.
They have few choices when considering buying coffee on a specific brand.
The new coffee barista, lacking experience of working in a coffee shop, cannot give appropriate help when asked to do so.
Often waiting there due to few staffs.
The coffee shop just accepts payment by cash.
Suggestions
Move to a larger place and expand our business so that we can offer more products for choice.
Give more training for new staffs.
Install a credit card machine.
Recruit more staffs for sevice work.
SWOT Analysis
Strengths
The manager who has 6 years experience working in the service of coffee can provide enough technical support.
The coffee shop is located in the center of the New Administrative Region of Tanzhou Town where there are lots of people every day.
The coffee shop cooperates with the franchisees of famous brand corporation and gains a proven menu, a fully developed method of operation, and an established supply chain, so it can offer larger discounts to the customers and keep good quality.
The coffee shop has a business with two foreign companies, so there are fixed revenue every month.
The manager who has 6 years experience working in the service of coffee can provide enough technical support.
Weaknesses
The coffee shop is located at the last corner of the ground floor. It is too invisible to attract customer’s attention
The new staffs are not so familiar with the service approaches.
There is a new new coffeeshop,so it is lack of reputation.
Opportunities
In the first year, Sunshine is allowed to have a preferential price on the rent of the shop premise.
There is a larger place on the second floor and it is unoccupied at present. It is good chance for Sunshine to expand the business in the future.
Threats
Other small coffee shops will set up nearby, so competition will be fierce.
On-line coffee shops (Such as Tao Bao Website) that offer discount coffee beans are attracting more and more customers, this encourages people to buy coffee beans from on-line coffee shops rather than traditional shop.
SMART Analysis
Specific The target of running the Sunshine Coffee Shop will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or espresso and pastries in the little town. We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality. Sunshine Culture will invest its profits to increase the employee satisfaction while providing stable return.
Measurable The Sunshine shop is located in the center of the New Administrative Region of Tanzhou Town where there are lots of people every day,the average predicted sale is only 12,500 yuan every day,therefore,it is very easy for Sunshine to achieve its goal.Sunshine cooperates with the franchisees of famous brand corporation gains a proven menu, a fully developed method of operation, and an established supply chain, so it can offer larger discounts to the customers and keep good quality. Besides, Sunshine has business with two foreign companies, so there is near to 3,000 yuan revenue every month.
Agreed According to the experience from the manager who has 6 years experience working in the service of coffee, 90% of the customers are satisfied with high quality service. And 85% of the customers from college,administrator,and residence communities are satisfied with the coffee drink which suggested to them by professional people,through they think that the price is a little high, it is worth buying,and 95% of the customers like to select convenient location to have a drink. With the increasing of advantage informatin, Sunshine Coffee Shop is concluded to set up for local people.
