Nowadays, every hole and corner of the world has been swept out to the wave of the economic globalization, bringing a huge influence to the world culture. What is the Butterfly Effect? We can see it clearly in the equity market of the Wall Street, which can totally cause the fluctuation of the economy in the Eastern Hemisphere. The economic globalization accelerates the development of the technology as well as the economic culture. With the depreciation of the US dollar, we can see economic overheating in many countries, and the economic strength becomes an effective means to control the currency inflation. Therefore, whether we can build a multivariate culture will influence the foreground of the world culture.
As we all know, economic globalization is a natural progress where the human society should across space obstacles to realize the amalgamation of capital, goods, technology, labor and other production elements. This process began as early as the development of industrial civilization, and developed with the expanding of such a mode of production in the world. At the end of the 1990s, the tide of economic globalization changes the pattern of the whole world. The information has made the Earth become smaller and smaller, breaking the obstacles of the various economic activities. This is a beneficial side, while the downside is also very evident. As it accelerates the economic growth, spreads the new technologies and improves the living standards of both developed and developing countries, it can also violate a country's sovereignty, erode local culture and traditions, and threat the economic and social stability of the less developed countries. In fact, the economic globalization is a unified activity about the trade rules, but the fact is that the rules of globalization are also enslaved to power politics. We can get a clear idea in the formulation and revision of the rules on global polity and economy. A case in point is that the rules can be brought into effect only if they are propitious to the powerful countries. There is inequality between the developed and developing countries because the former dominates the world economy. Developed countries take an advantage on not only capital, technology, trade but also on the economic organization.
The impact of economic globalization on the world culture is not a matter of simple statistics and reports. It is, in essence, a diagnostic line of analysis to consider its pluses and minuses on the general public. Globalization consists of social, economic and political adjustments that people may embrace to epitomize their culture and incorporate it with the world. It is a concept that has its economic, social and political roots and consequences. To a large extent, globalization promotes integration of the world and calls for the removal of all cultural barriers. Although the economic globalization is a vital process toward transferring technology and information to the world, it still has its negative effects on most cultures and civilizations. Its impacts on cultures, in this case the culture of the developing countries culture are relatively controversial.
An obvious complaint about economic globalization is that it leads to cultural homogeneity: interaction and interaction diminish difference; global norms, ideas or practices overtake local mores; many culture flows, such as the provision of news, reflect exclusively western interests and control；And the cultural imperialism of the United States leads to the global spread of American symbols and popular culture, the counterargument stresses new heterogeneity that results from economic globalization: interaction is likely to lead to new mixtures of cultures and integration is likely to provoke a defence of tradition; global norms or practices are necessarily interpreted differently according to local tradition, and one such norm stresses the value of cultural difference itself; cultural flows now originate in many places; and American has no hegemonic grasp on a world that must passively accept whatever it has to sell.
In my viewpoint, since economic globalization has the nature of paradox and, it contributes to cultural diversity and can lead to the creation of new cultures. On the other hand, economic globalization undermines traditional cultures and leads to homogenization and assimilation with stronger cultures. Therefore, we can not separately consider the problem; rather, we should think it over as a whole. Namely, economic globalization brings both homogeneity and heterogeneity. Facing the adversities of homogeneity, we should try to find out ways to maintain our own characteristics.
